JOB DESCRIPTION
JOB OVERVIEW
Female founded and led, Beyond Yoga creates buttery soft activewear and beyond for every size, shape, moment, and movement from our own line of meticulously researched fabrics. Our obsession for softness and fabrics, and a relentless pursuit of quality and fit makes Beyond Yoga a fan favorite at every stage of life. We proudly celebrate diversity and welcome all ethnicities, cultural backgrounds, belief systems, and identities.
We encourage our team to be active members of their local and global communities through opportunities like Social Good Day to participate in a cause of their choosing. Like us, the people we hire are passionate, honest, warm, enthusiastic, and fun!
In September 2021, we joined Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga operates as a standalone brand with the benefit of LS&Co.’s global capabilities to help it achieve its goals of brand-building, store opening, category expansion and distribution.
If you are a creative and agile problem-solver and successful in combining current trends with brand standards.
The Brand Stylist will report to the Creative Director and be responsible for shaping the visual identity of the brand across all digital platforms, ensuring consistency in product presentation, campaign styling, and editorial content. This individual will lead the styling for campaigns, product pages, and creative assets, collaborating closely with the merchandising and creative teams to ensure that all looks are cohesive, on-brand, and aligned with current trends and product availability.
Responsibilities
- Campaign Styling: Lead the styling for seasonal and promotional campaigns, ensuring that all visuals communicate a consistent and compelling brand story.
- Product Page Styling: Style products for e-commerce pages, ensuring that each item is presented in a way that highlights its best features, matches customer expectations, and drives conversions. This includes styling products on models or flat-lay images to enhance visual appeal and functionality.
- Email editorial storytelling: lead with a clear POV on trends across lifestyle and active as it shows up in email. Clear focus on commerce driven trends and storytelling. Collaborate with XFN to bring these ideas to life
- Visual Consistency Across Product Pages + Site: Ensure consistent styling across all product categories and images, maintaining the same attention to detail, color palette, and presentation style to create a uniform shopping experience.
- On-Model and Off-Model Styling: collaborate with the art director on casting + model selection for campaign, ecommerce and product storytelling shoots. Create on-brand looks that resonate with the target audience. For off-model imagery, style products in flat-lay or still-life formats to highlight product details and attributes.
- Cross-Department Collaboration: Collaborate with the merchandising, ecomm, sample coordinators and creative teams to stay up-to-date on inventory levels, product launches, and customer demand to ensure that styling reflects available and high-priority stock.
- Maintaining Brand Consistency: Ensure that all styled imagery, from product pages to campaigns, adheres to brand guidelines, including tone, color schemes, and overall aesthetic. This involves collaborating with the art director to review final images to confirm they are in line with the brand’s visual identity before publication.
- Flat/Laydown Styling: Create editorial and product page laydowns/flat lays that are innovative and follow brand guidelines.
- Product Presentation Standards: Establish clear guidelines for product styling that align with the company’s brand vision, ensuring consistency across all products and categories on the website, social and owned channels.
- Trend Analysis: Stay updated on industry trends, customer preferences, and competitive landscape to bring fresh ideas to styling while staying true to the brand's identity.
- Post-Shoot Review: Collaborate with the art director to review product imagery to ensure consistency and quality, conducting re-shoots when necessary to maintain high standards, supporting the art director in model selection and styling POV’s.
- Efficient Workflow: Build efficient processes for styling product shoots, ensuring that products are styled, shot, and ready for the website in a timely manner to meet marketing and promotional deadlines.
Requirements
- Minimum 5 years experience as a stylist in e-commerce, retail, or fashion, with a strong portfolio of product and campaign styling.
- A keen eye for fashion trends and the ability to translate these into on-brand styling decisions.
- Exceptional attention to detail to ensure consistent visual presentation across multiple platforms.
- Strong communication and organizational skills, with the ability to work cross-functionally with merchandising and creative teams.
- Collaborative self starter with an openness to change and building process.
- Passion for an active lifestyle, with a finger on the pulse of current trends within the space across men’s and women’s.
- Experience directing photo shoots, particularly for product pages and campaigns.
The expected starting salary range for this role is $77,300- $120,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits
here
.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
EOE M/F/Disability/Vets
LOCATION
USA, Culver City, Beyond Yoga HQ
FULL TIME/PART TIME
Full time
