JOB DESCRIPTION
Job Title: Social Media Coordinator
Department: Marketing
Reports To: Senior Social Media Manager
FLSA Status: Non-Exempt
Compensation Base Range: $58,000 - $72,000 Annually
WHO WE ARE:
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
OUR CORE VALUES:
Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude - Be a glass half-full kind of person and remember to have fun
Teamwork without Ego - We put the team above ourselves; we only win together
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an exceptional compensation package which includes:
DAY ONE BENEFITS!
- Medical, Dental, Vision (Competitive Benefits Packages Offered)
- Health Savings Account (HSA) with employer contributions
- Flexible Spending Account (FSA) options
- LTD/STD, Life and AD&D (100% premiums covered by REP)
- 401k and Roth options with employer match up to 4%
- Employee Assistance Program (EAP)
RECHARGE YOURSELF!
- 3 weeks of PTO accrued during your first year
- 48 hours of sick leave annually
- 7 paid company holidays with an additional floating holiday
- Paid Parental leave after 6 months of employment
- Birthday - Paid day off
PUMPED-UP PERKS!
- Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
- Quarterly funded company perks
- Full access to employee gym
- Employee discount on REP equipment and apparel
- Daily snacks and drinks provided by REP (for onsite employees)
- 'Fitness' casual attire
- Company and team building events
- Professional growth and development within the organization
- LIFE-WORK balance
ABOUT THE ROLE:
REP is looking for a Social Media Coordinator to join our team and serve as a key member that assists with social media campaign execution and owns community management across Instagram, Facebook, TikTok, LinkedIn, YouTube, Reddit, and Discord.
You will be responsible for helping curate key campaign content, working with our internal teams to execute monthly social media campaigns, and engaging our customers and fans on social media.
The ideal candidate excels at writing, collaboration, and understands the REP customer to their core. This person should have strong communications skills both internally with our cross-functional teams and externally to our members/prospects. You have a passion for creative problem solving and you are eager to take on new and exciting challenges. You have energy and drive and are ready to take on big projects from start to finish, but you also have passion to take existing projects and optimize them.
ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.
- Coordination of campaign social media content, creating copy and scheduling content across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Community management across all channels to drive engagement, reshare tagged posts, answer questions, redirect issues and build the community.
- Synthesis of learnings from REP community to hand-off to product team, build into social media content, and inform creative team.
- Analysis of social media metrics to present learnings to team and hone future content across channels.
- Assist with ambassador/influencer campaigns, communicating with potential partners and flagging potential partners on Instagram.
WHAT YOU WILL BRING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
- Creative mind with the ability to think analytically with fact-based decision making.
- Creative eye for assessing assets that bring our campaigns to life.
- Collaborative mindset with the ability to work independently to develop own tasks thinking through all angles, possible risks and questions.
- Strong project management and organizational skills.
- Relationship building soft skills that build trust with our agency partners as well as keep our teams on track.
- Effective communication skills both written and verbal for internal teams and external agencies, members and prospects.
- Comfortable pushing the limits to test and learn.
COMPUTER SKILLS:
Candidate must be very experienced in Social Media platforms Facebook, Instagram and TikTok, understanding how to manage communities, post content, and understand content performance across all platforms.
EDUCATION AND/OR EXPERIENCE:
- Bachelor's degree (B. A.) from four-year college or university; or one to three years related experience and/or training; or equivalent combination of education and experience.
- Experience using social media management platforms (e.g. Hootsuite, Sprout Social, Later).
- Experienced and confident engaging and managing large communities of fans, customers, and prospects.
CORE COMPETENCIES:
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - building partnerships and working collaboratively with others to meet shared objectives
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications, specifically around social media and photo/video editing
Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
Builds Networks - Effectively building formal and informal relationship networks inside and outside the organization.
Innovation - Creating new and better ways for the organization to be successful.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
